Creative integrated services: from strategy to execution
Stacey partners with marketing teams and industry experts to reimagine brands from the ground up. Her expertise spans campaign strategy, email marketing optimization, website enhancements, and the creation of compelling social and digital content. Paired with strategic promotional efforts, her work consistently strengthens brand presence across all platforms.
Suave case study
the challenge:
After Suave’s acquisition by Yellow Wood Partners, the company required an interim marketing team to meet its diverse creative production needs. This included everything from providing creative leadership to redefining and modernizing Suave’s brand identity system, as well as overseeing video production and other creative deliverables.
the role:
Stacey served as Associate Creative Director, leading the evolution of Suave’s brand system, creating ad campaigns featured in Times Square, developing paid social media content, and designing in-store shelf concepts. Her work revitalized Suave’s presence across platforms.
Medtronic diabetes case study
the challenge:
Medtronic Diabetes needed a campaign to raise awareness and re-engage their community. The solution was the #MedtronicChampion campaign, designed to inspire and unite the community with a call to action: How do you live like a champ?
the role:
Stacey led the design concept and execution of a 60-second hero commercial, along with multiple cutdowns, Instagram reels takeover, a 3-part social activation series, and paid media to boost engagement and brand recognition.
blink fitness case study
the challenge:
Revise the performance marketing approach, grow the brand system, and increase gym memberships through monthly promo campaigns. Stacey worked with the social team to strategize content, pushing out weekly ads, while leading content shoots to create fresh, engaging visuals.
the role:
Stacey led the evolution of the brand system and visual design for print and web, national ad campaigns, video production, paid social content, promotional ads, email welcome flows, and managed ongoing content creation.
World Airways case study
the challenge:
Rebrand an airline to attract a younger demographic, offering low-cost, long-haul travel. The goal was to create a fresh look and feel that would appeal to cost-conscious travelers seeking both value and experience.
the role:
As Senior Art Director, Stacey led the concept and execution of World Airways' new brand identity. This included designing the website, marketing collateral, app concept, airport wayfinding, and merchandise.
Lavazza case study
the challenge:
Raise brand awareness during the US Open in NYC, partnering with tennis legend Andre Agassi. The athlete, whose innovative style transformed tennis, was the perfect ambassador for a brand that revolutionized the world of coffee.
the role:
As Senior Art Director, Stacey designed a bold comeback campaign, blending Lavazza's legacy with Agassi's iconic status. The campaign took over NYC through OOH ads, flash mobs, train wraps, OLA, a website splash page, and more.
